BBC/Ice Cream New Era

Billionaire Boy's Club released this new piece of headwear at their recent "Fashion Night Out" event (which apparently turned to mayhem and was shut down by police). The "heart and mind" piece may pop up soon on the BBC store so keep your eyes peeled!

"Fresh" Billionaire Boys Club/Ice Cream Waffles w/ Butter

Nice new kicks from Pharell's BBC/Ice Cream. Not sure I could wear 'em but they're pretty nice to look at!

via: highsnobiety

Delicious Ice Cream in London

If you haven't been yet, get thee to "Freggo" on Swallow St. off of Regent Square. This place makes South American style ice cream and is right next to an Argentinian restaurant called Gaucho (if you want to go have some delicious food first). Click here for the Time Out London review.