Merah London Club Opening

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Merah London Club Opening - Crockstar Limited
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Well, the opening of yet another "super exclusive" club seemed to go off without a hitch last night. Merah -- a new club over by Oxford St. (on Wells St. to be exact) -- opened its doors to the public for the first time last night. In addition to the typical cast of d-listers (former X Factor stars, comedians, boy band members, etc), a full paparazzi, and free booze galore the club boasted a couple of solid DJ sets (atop an absolutely stunning deck), a nice design, friendly staff (particularly for this type of place) and the type of predominantly young/beautiful you might expect at this sort of thing.

Of course these are all the steps one would take for an opening, but it did seem a little bit "off" as their real target clientele seems to be less the youngsters spending Daddy's oil money and more Daddy spending his own hard-earned scrilla while on an international business trip. Going forward Merah will have a tough decision to make as to whether they would rather aim for the d-lister/football crowd (and all the groupies) that frequent a place like Boujis and spend money like it ain't no thing, or whether they pursue their proclaimed niche of SUPER exclusive gentleman's club (and no I do not mean 'the rippers' here).

Tough call but will be interesting to see whether they "stay the course" of caviar and £120,000 bottles (not exagerating) or opt for trendy cocktails for £15-20 for the young and beautiful.

All in all, a great night out and a strong opening. The bionic finger-printing system used for the coat check was nothing short of class (and made for a much smoother/quicker process as well).

Pictures will follow once the Paps unleash them on the wonderweb... in the meantime please enjoy the above video of my favorite celeb spotting last night (no he was not at the club, but rather stopped by the pub we were at prior to the opening... obviously more my scene): the wonderful Harold Boom (aka Simon Farnaby).