Drogba Does Something Cool

I was trying to figure out why on earth Didier Drogba was wearing red laces in his boots at the Emirates this weekend as Chelsea demolished Arsenal (3-0). I saw him pointing to the boots after the match and couldn't for the life of me figure out why... well now we know.

Nike and project (Red) have launched the laces as a fundraiser/awareness campaign and Drogba as the (Nike)RED global ambassador was just doing his part. The launch took place at the Nike store last night and featured many famous footballers (Arshavin, Dempsey, Joe Cole, etc.) and everyone's least favorite do-gooder (Bono).

The laces are available at the Nike Store as well as at NikeTown, London (presumably they will be available at other major sports outlets as well). For the full article hop over to Nike Football.