The Hundreds... in a seemingly crazy move... have launched a print magazine. According to High Snobiety this has been a long term goal of the brand "since day one". It is interesting to see the lines blurring between producer and consumer within the streetwear game (myself as another clear example). The Hundreds definitely have both the credibility and history to make a decent go of this and it certainly won't do them any harm on an advertising front either. Verrrrrry interesting.
For more on the magazine click here
The magazine will be available from Tuesday online as well as at their retail stores.
Via: High Snobiety
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